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ZaryaMedia

ZaryaMedia2026logo design
ZaryaMedia

the problem

Develop a bold, trendy, and strict brand book that will set ZARYA MEDIA apart from conservative B2B advertising operators. It was necessary to move away from the boring corporate style towards a fashionable digital avant‑garde (digital/fashion/brutalism), while still maintaining technological sophistication, perfect readability on digital media, and clear rules for adapting the identity.

the solution

Based on the insight “They’ll still look anyway,” we combined digital pixel aesthetics with fashion art: we built the logo using a strict modular grid, designed a custom display typeface called “ZARYAFONT,” and established strict rules for contrast and layout tailored to vertical LED screens and digital formats.

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results

The client has moved away from the image of a typical B2B advertiser, gaining the status of a bold, next‑generation media outlet and a ready‑made design system that attracts premium advertisers, eliminates visual clutter, and significantly speeds up the preparation of any commercial materials.

other works