mestobe.ru
the problem
Our goal was to develop a modern, fast and atmospheric website for Russia's first balance hall, The Place to Be. This unique space unites several areas at once: immersive yoga, a beauty center, a lecture hall, shops (Moodra Shop, Backyard) and a zone of healthy food restaurants (Popmeal, Paula, MEANS, Nitka). We needed not only to structure a huge amount of information (practice schedules, teacher cards, menus, loyalty programs), but also to convey through the interface the philosophy of harmony, tranquility and resource. The project required a premium, completely unique solution, emphasizing the status of the institution in the very center of Moscow.
the solution
Our slogan is no templates. We create products exclusively from scratch, so for such a complex project there could be no question of using ready-made designers or boxed CMS. Instead of spending time on long-term rendering of static layouts, we collected the design, interface and animations in code at once. Working in the familiar combination of Cloud Code and Cursor editors, we built the visual part directly on Next.js. This allowed us to immediately see how the project behaves in the browser, and fine-tune the interface response. We used our main and most reliable stack as a technological foundation.: Next.js and React to create a reactive, smooth and SEO-optimized frontend, where transitions between the sections "yoga", "beauty" and "lecture hall" occur seamlessly. Node.js for building reliable server logic under the hood of a project.
results
We have launched a fully custom, high-speed web resource. mestobe.ru , which perfectly reflects the Misty Group ecosystem concept. Absolute productivity: Thanks to the rejection of heavy template solutions and writing clean code, the site works instantly. The user can easily switch between the Pilates schedule and the plant-based bar menu without delay. Living aesthetics: The interface, which was immediately laid out in the code, turned out to be responsive and atmospheric. We have managed to transfer the concepts of space ("in motion", "in balance", "in love") to digital form, preserving minimalism and purity of forms. Scalability: Embedded architecture for Next.js and Node.js makes it easy for the project to grow with the business — it's easy to add new residents, expand the recording functionality, or introduce new modules. As a result, the client received not just a business card website, but a powerful, modern and aesthetically verified tool written from scratch specifically for his tasks.
